TEDESCHI IS GATHERING, IN “THE AMARONE FAMILIES” ASSOCIATION
TEDESCHI IS GATHERING, IN “THE AMARONE FAMILIES” ASSOCIATION, WITH NINE HISTORICAL FAMILIES IN VALPOLICELLA TO DEFEND THE IDENTITY OF AMARONE.
Our firm has supported this ambitious project from its inception with the conviction that our products are the result of not only our dedication and affection for our territory, but also the careful selection of grapes from choice hillside vineyards. It is because of this that the Amarone must remain our crowning glory in a production that is as wide as it is varied and yet remains consistent in quality and profoundly rooted in the territory where it is produced.
The crisis is worrying Italian wineries and the families of Amarone provide a strong reply. In absolute trade down, while oenological universe is trying to progressively reduce the prices (very often to the detriment of quality), we with other nine important families in Valpolicella (Allegrini, Brigaldara, Masi, Musella, Nicolis, Speri, Tenuta Sant’Antonio, Tommasi, Zenato) defend gathering in the name of Amarone.
The Association was thus conceived to be a first line of defense for quality. All of the allied historic families believe in the production and selection of an excellent product thanks to a selection of grapes in only choice regions and to a production process that is even more strict than the guidelines provided by the current governing body that oversees production.
Here it is the strategy of the newborn association – Amarone Families alone represent 55% of the whole value of high quality Amarone (more than 40% of the total market). Exclusiveness and total quality for the protection and promotion of one of the three quality Italian red wines best known in the world. Amarone must remain precious and rightly priced.
The appeal and commercial success of our wine really lie in its identity, a personality which consolidated in the years and comes from the masterly art of historical and specialized producers. Today we want to confirm these values, without conditions.
A hit of pride to defend one of the Italian wines that conquered the world and is enjoying a surprising success in the international market (which absorbs 70% of the entire production), with ten wineries in countertrend in a time when some historical Italian wines see their identity in danger, discussing whether “softening” or not their own production rules or longing to get more “modern” through a strong injection of international grape varieties - Amarone raises the stakes on quality and original character of the product. Aim: avoiding to lose the connotation of exclusive and naturally expensive wine, considering the original craft of a delicate production process which implies an accurate selection of grapes, an original drying process (locally known as “appassimento”) and a long maturation in noble woods.
To do this, the association technically adopts a “voluntary regulation", which makes its rules even more selective: minimum alcohol volume up to 15%, higher dry extract, release in the market with a minimum of 30 months of maturation. And when necessary, due to problematic harvests, the decision not to classify a vintage... It follows a price policy which, even watchful to the market, considers the high costs due to a high-quality grape growing and to the special care that this wine requires. In other words, no selling off in the name of a history and quality that cannot accept to be undervalued.
Even today low-cost Amarone, which can be found at the supermarket at really low prices, and to the disadvantage of its image surpasses in market shares the high-quality Amarone, represented in primis by the producers from Valpolicella expressing themselves through this Association.
Nature and tradition left Valpolicella a unique heritage, also in terms of marketing, thanks to a
differentiation of products which allows to lead several market segments, from the simple drinkable