DREYFUS, ASHBY ADDS 6TH STAR TO MOUEIX LINE-UP
Importer Now Has Exclusive for Chateau Trotanoy


New York City, February 1, 2010 – Dreyfus, Ashby & Company, the United States importer specializing in fine wines from renowned family-owned estates, has just added a prize chateau to its line of red Bordeaux wines from Ets. Jean-Pierre Moueix, the legendary producer/distributor of Chateau Pétrus. Effective immediately and beginning with the 2008 vintage, Dreyfus, Ashby has the exclusive importing, marketing and distribution rights in the United States for Chateau Trotanoy, a Pomerol that recently received one of Robert Parker’s highest ratings.

Announcing the agreement, Chris Ryan, chief executive officer of Dreyfus, Ashby said, “We are proud to continue and build upon our longstanding relationship with Christian Moueix and his family. Chateau Trotanoy rounds out our exclusive offerings of outstanding Moueix wines, and we see enormous potential for the wine’s growth.” While the exclusivity begins with the ’08 vintage, Dreyfus, Ashby expects to have some of the ’07 and ’06 vintages to sell.

The family-owned company Ets. Jean-Pierre Moueix is run by Christian Moueix, son of the founder, and his son Edouard, director of sales. The world-famous (and scarce) Ch. Pétrus, a Pomerol, perennially garners accolades and virtually sells itself, but Christian Moueix considers that the two rising stars of the family properties are Chateau Belair-Monange, ranked Premier Grand Cru classé B in the Classification of Saint-Emilion wine, and Chateau Trotanoy, a Pomerol of great complexity and concentration that belongs among the most sought-after of the appellation. Trotanoy, with its 18 acres planted mostly with Merlot (approximately 90%) and Cabernet Franc (approximately 10%), is close to its famous sibling but, because its soil was considered too hard to work in medieval times, it was called “trop anoi” (too annoying) which eventually became Trotanoy. Yet that “annoying” soil contributes power and depth to the finished wine, and has proven conducive to the vines, the average age of which is 35 years.

“Consumers are drawn to the famous names because they read and hear about them,” says Christian Moueix, “but when it comes to value, a wine like Ch. Trotanoy gives people a way to appreciate the finesse of a great Pomerol with a price appropriate to a scrupulously made wine of the highest quality. We are pleased that Dreyfus, Ashby recognizes its potential and, as it has with our other wines, stands ready to grow its reputation and distribution.”

The Dreyfus, Ashby portfolio already boasts five Moueix wines: Chateau Petrus (Dreyfus is an appointed U.S. importer for Petrus); Chateau Belair-Monange; Chateau Latour à Pomerol; Chateau Plince (Pomerol); and Chateau Rouget (Pomerol).

About Dreyfus, Ashby
Dreyfus, Ashby & Co. is a national importer and marketer of a carefully chosen portfolio of fine wines and spirits which encompasses the leading wine-producing regions of the world. Headquartered in New York City, Dreyfus, Ashby markets its products in all 50 states through a network of wholesale customers. Among the producers in its portfolio are Maison Joseph Drouhin of Burgundy, France, and Miguel Torres in Penedes, Spain. Its Italian portfolio includes Renato Ratti of the Piedmont, Tedeschi in Verona, Barone Ricasoli of Chianti Classico in Tuscany, Girlan/Filadonna of Alto Adige, and Bortolomiol Proseccos. Six other French producers include Comte Georges de Vogüé (Burgundy), Chateau Campuget and Chateau Ste. Marguerite (Provence), Domaine de l’Hyverniere (Loire), Dopff & Irion and the Crêmes and Eaux-de-Vie of Massenez (Alsace). Dreyfus imports wines from three Swiss producers, Robert Gilliard, Henri Badoux, and Chateau d’Auvernier, and one additional Spanish producer, Jean Leon. Imports from the Southern Hemisphere include New Zealand wines Giesen and 3 Stones from Marlborough, and Chard Farm and Rabbit Ranch from Central Otago. South African imports comprise Nederburg from Paarl, Plaisir de Merle, Zonnebloem, and Blouberg. South American wines include Torres wines from Chile, and Enrique Foster and Mauricio Lorca from Argentina. Sula from India is also among Dreyfus’ imports. The domestic wine offerings are Domaine Drouhin and Cloudline Cellars from Oregon and Novelty Hill from Washington. Hakutsuru sake from Japan is one of the few imported brands in this exciting category.