Agency work recognized for results, strategy and creative excellence

AVON, Conn., March 31 /PRNewswire/ -- For the fifth time in six years, Adams & Knight was named Marketer of the Year at the Connecticut Chapter of the American Marketing Association\'s annual awards ceremony, winning the prestigious top honor for a Web site it created for Dreyfus, Ashby, a global wine importer based out of New York.

The Avon-based integrated communications firm also won 12 Mark of Excellence (MOE) awards across a wide array of marketing disciplines -- integrated marketing campaigns, public relations, research, Web site development, special event promotion, television and radio advertising.

The Dreyfus, Ashby Web site (http://www.dreyfusashby.com/) was the only entry to earn a perfect 50 out of 50 score from the panel of nationwide judges based on the site\'s strategy, execution and results. The user-friendly Web site enables different types of users to \"tour\" Dreyfus, Ashby\'s wine cellars however they prefer. Not only does the Web site create a distinctive brand image for this importer of wine from the world\'s most prestigious wine families, it\'s increased unique visitor traffic by 60 percent and increased contact requests ten fold.

\"We are pleased that the American Marketing Association has recognized Adams & Knight as Marketer of the Year five out of the last six years,\" said Jill Adams, president of Adams & Knight. \"More importantly, we\'re thrilled that we have been able to deliver measurable results across all media and across all types of clients.\"

Adams & Knight received 57 percent of the total MOE awards handed out at the ceremony. The agency was also recognized for its work for SunLife Financial, Dreyfus, Ashby, UMass Memorial Health Care, KBE Building Corporation, Connecticut\'s CHET 529 College Savings Program, Girl Scouts of Connecticut, Avon Marketplace, United Way and the Council for Disability Awareness.

About Adams & Knight

Adams & Knight is an integrated marketing communications firm founded in 1988 that provides strategic research, advertising, public relations and digital marketing services for a growing client roster with a special focus on the healthcare and financial service industry. The agency can be reached at (860) 676-2300 or at http://www.adamsknight.com.

About the American Marketing Association

The Connecticut Chapter (AMA-CT) is one of nearly 500 chapters throughout North America and Canada that are part of the American Marketing Association, with more than 38,000 members worldwide among 82 countries. AMA is the only organization of its kind, providing direct benefits to marketing professionals in both business and education, and serving all levels of marketing practitioners, educators and students. Visit http://amact.org/ for more information.


SOURCE Adams & Knight

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